So much of literary sci-fi is about creating worlds that are rich and detailed and make sense at a social level. We'll create a world for people and then later present a narrative in that world.
What I find really attractive is something that's going to be a little dangerous. Something that might get me into trouble; you know, you turn up in London and you've just rewritten Dickens. And, of course, then you think, 'What have I done?'

