Some guys say beauty is only skin deep. But when you walk into a party, you don't see somebody's brain. The initial contact has to be the sniffing.
If you can't pay for a thing, don't buy it. If you can't get paid for it, don't sell it. Do this, and you will have calm and drowsy nights, with all of the good business you have now and none of the bad. If you have time, don't wait for time.