I always thought of myself as some sort of athlete until I started playing golf a couple years ago.
Customers need to be given control of their own data-not being tied into a certain manufacturer so that when there are problems they are always obliged to go back to them.
And that's why I chose on purpose not to have a death scene. We've seen them in a million movies and it's too much like cranking the tears out. I didn't want that scene.