In the UK and the US especially you've got a lot of throwaway artists who have their 40 million dancers and they do their show. There's many artists who would not do a live show because they know they can't.
And there's a lot of that stuff with people bringing their kids, kids bringing their parents, people bringing their grandparents - I mean, it's gotten to be really stretched out now. It was never my intention to say, this is the demographics of our audience.