Do you know how many calories are in butter and cheese and ice cream? Would you get your dog up in the morning for a cup of coffee and a donut?
I think then, when we started receiving the first of the user feedback, feedback from people that I had not specifically told about it, but had spread from friend to friend and then they were giving us feedback.
I feel drawn to experiment with ways that technology can interact with notions of intimacy, because so much of technology is done in a way that's very cold and has such an opposite effect.