Offer them what they secretly want and they of course immediately become panic-stricken.
I didn't grow up in public life. I lived with my mother in Boston, not in Washington, DC, so I was somewhat sheltered from that.
I think in terms of family, in terms of relationships, in terms of work, competition to be the favorite, to be the noticed, to be the one - I don't know if it exists for all personalities, but I know for sure it did with me.

