We were playing a small club in San Diego and the power had gone out in the building. Eddie had a lighter and kept us lit backstage. We became very good friends and spent a lot of time together including hearing Eddie sing in some of the bands he was in at the time.
“I think people see the social media numbers, and the assumption is made that we're running a campaign that is just social media, but I think we're running a very old-school campaign.”