Perhaps as good a classification as any of the main types is that of the three lusts distinguished by traditional Christianity - the lust of knowledge, the lust of sensation, and the lust of power.
“I grew up climbing mountains in Montana and Wyoming and my wife and I were engaged on top of a mountain peak: Hyalite Peak in Montana. It was a 15-mile hike to get to the top of that, round-trip - thankfully, she said yes.”
“But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.”