According to the new ethics, virtue is not restrictive but expansive, a sentiment and even an intoxication.
Some guys say beauty is only skin deep. But when you walk into a party, you don't see somebody's brain. The initial contact has to be the sniffing.
The audience wants to be attracted not by the critics, but by a great story. You must deliver to the audience emotion - and when I say emotion, I mean suspense, drama, love.