Spirituality does two things for you. One, you are forced to become more selfless, two, you trust to providence. The opposite of a spiritual man is a materialist. If I was a materialist I would be making lots of money doing endorsements, doing cricket commentary. I have no interest in that.
When I started finishing games and coming off the field shaking hands, it was a beautiful thing. I mean, you start seeing that you're an important part of the team.
We provide many options in many product areas that they seem to want to adopt, and that's working well for us.