The reason is that till date, in spite of advances in information technology and strategies of information, the written word in the form of books still remains one of humanity's most enduring legacies.
For a good chunk of Israelis, it doesn't matter who is in power when it comes to dealing with the Palestinians. Their focus was more on economic issues.
Separate we come, and separate we go, And this be it known, is all that we know.

