With a woman of sophistication, class and modesty and refinement, I become a totally tongue-tied buffoon. I can't even look her straight in the face.
The key point to understand is that prosperity is an internal experience, not an external state, and it is an experience that is not tied to having a certain amount of money.
'TV Guide' is smart to aim toward women. More women will go there to find out what's on - just like when guys won't ask for directions, a woman will break out the map.