You have to have something worth saying and then the ability to say it- writing's a double skill, really.
“We've always wanted to do it, something you could dance to, and deep down we always thought we could bring something to the table if we could do it, but the live shows always made us pull back and be a rock band.”
“But the customer is the final, final filter. What survives the whole process is what people wear. I'm not interested in making clothes that end up in some dusty museum.”