Specifically, we talked about making the character of the prince not so charming, at least in the beginning, and I'm playing around with the preconceptions attached to a character. That's really what intrigued me as well because I thought it would be fun to do it.
Look at the product pipeline, look at the fantastic financial results we've had for the last five years. You only get that kind of performance on the innovation side, on the financial side, if you're really listening and reacting to the best ideas of the people we have.