This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records.
Let them march all they want, as long as they continue to pay their taxes.
I started auditioning when I was about 10 and I didn't get my first job until I was 12, and two years at that age is really hard.