This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records.
Nevertheless, one doesn't have time to think, oh, well, this is a quarter tone sharp, or flat.
Anyone who says businessmen deal in facts, not fiction, has never read old five-year projections.

