This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records.
“God, our genes, our environment, or some stupid programmer keying in code at an ancient terminal - there's no way free will can ever exist if we as individuals are the result of some external cause.”