The system has for its object an increase of persons that are to intervene between the producer and the consumer, living on the product of the land and labour of others, diminishing the power of the first, and increasing the number of the last.
Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.
Activism could be defined as activities engaged in by individuals to change there of others situation.

