In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.
I just wanna build momentum again. Keeping yourself in work is one thing, keeping yourself in good work's another. But if it doesn't work out, so be it. As the Taoists say, Learn to accept that which you cannot change.