Transparency is not the same as looking straight through a building: it's not just a physical idea, it's also an intellectual one.
“Stuff that's hidden and murky and ambiguous is scary because you don't know what it does.”
“What we do now is to be valued - but we need to do more, so that it's more exciting to other people, and therefore that excitement shines back on us and we're able to have the energy to do more, to widen our creativity.”