I think the younger generation, the people poised to dominate the workforce, are more socially conscious. They are more demanding in terms of environment and how that environment contributes to their life.
I got into shape because I took kick-boxing lessons every day to prepare for a fight scene with Taylor Lautner. I really wanted to lie down and eat Chinese food, but I kick-boxed every morning and ran. If someone was filming you with your kit off, you'd do the same thing.
Acquiring a dog may be the only opportunity a human ever has to choose a relative.

