The ladder of success in Hollywood is usually a press agent, actor, director, producer, leading man; and you are a star if you sleep with each of them in that order. Crude, but true.
Comics were going down for the second time and here, all of a sudden, came this thing and for the next fifteen years, romance comics were about the top sellers in the field; they outsold everything.
It is not necessarily true that expensive experiments are not worthwhile doing but there are plenty of rather cheap experiments which are certainly worth doing.

