I've always found it not only easy, but enjoyable. It's necessary for us to reach out and I'm speaking for myself here. I certainly have a sense of responsibility to reach out to these people in the theatre who might look to someone like me for some guidance.
Since I was seventeen I thought I might be a star. I'd think about all my heroes, Charlie Parker, Jimi Hendrix... I had a romantic feeling about how these people became famous.
For most of the '90s and the first part of this decade, content providers who wanted to publish online only needed to worry about the graphical web browser.