I have the ordinary experience of being anonymous when I'm in an airplane talking to air-traffic control, and they don't know who they're talking to. I have a lot of common experiences.
People don't want to pay 8 or 9 dollars to go see a problem that they have in their life, on screen. They pay to get away from that. That's why they watch soap operas.
If you're trying to be more creative, one of the most important things you can do is increase the volume and diversity of the information to which you are exposed.

