I think it is an immutable law in business that words are words, explanations are explanations, promises are promises - but only performance is reality.
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Nationality: British Type: Businessman Born: 1910 Death: 1997 |
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
I still believe that any country understands that if they use nuclear weapons, they will be wiped out of existence. They could be irrational in many ways, but I don't think they're irrational to the point that they're ready to annihilate their own country.