To have the opportunity to work with Tiger Woods was just so awesome. I enjoyed it. I enjoyed the challenge. I enjoyed the good parts where he was winning. And I enjoyed the challenge to help him get better. But six years was enough.
“Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you.”
“I sometimes feel that if your book sells more than 20 years, then there's something in it that you can say, gee, I did something that endures, that's timeless.”