“I was around 15 when I first wanted to compete in an Olympics. I even remember the first time I got to wear a GB kit as a junior. I've even kept it. It's in my mum's loft somewhere, probably gone mouldy by now.”
“There are people that bring artists to me to look at it and it's a question of whether I like their music and their look and if I think there's something they have that makes them different and commercial.”