Alfred Nobel was much concerned, as are we all, with the tangible benefits we hope for and expect from physiological and medical research, and the Faculty of the Caroline Institute has ever been alert to recognize practical benefits.
And there's a lot of that stuff with people bringing their kids, kids bringing their parents, people bringing their grandparents - I mean, it's gotten to be really stretched out now. It was never my intention to say, this is the demographics of our audience.