Rap culture is interesting and different and has purpose but it has a non-romantic view of life and of social feelings. There may be a void in that.
There's always a reaction based on fear. People assume if you're criticizing a decision to go to war, then you're saying something against the soldiers-which is not the case.
We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services.