Our approach was very simple. It was about creating a universal language. A show that will be attractive toward every people coming from all over the world. And that was a big thing.
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Nationality: Canadian Type: Businessman Born: September 2, 1959 |
“The culmination of all of that was the decision to start a company, which became Lotus, to do a product, which became 1-2-3. By the time I reached that point it had been four years, and it felt like a lifetime, but really it was kind of evolutionary.”