You are just in the middle of a struggle with words which are really very stubborn things, with a blank page, with the damn thing that you use to write with, a pen or a typewriter, and you forget all about the reader when you are doing that.
“We must do a better job of educating all drivers to be safer on the road.”
“We are in the entertaining business, they want to get autographs, they want to take something home, whether it's a signed hat or, you know, program or whatever it might be.”