If you do things with a certain type of result and cause a certain type of reaction or effect, then you increase your market value. It's very much a competition for the entertainment dollar, and that's never been more clearly evident than in today's NBA game.
I created Punk for this day and age. Do you see Britney walking around wearing ties and singing punk? Hell no. That's what I do. I'm like a Sid Vicious for a new generation.