It's in our best interest to put some of the old rules aside and create new ones and follow the consumer - what the consumer wants and where the consumer wants to go.
I'm a vegetarian - I think there's a strong possibility, had I not become a vegetarian, I would not be working now. I became a vegetarian about 25 years ago, and I did it out of concern for animals. But I immediately began having more energy and feeling better.

