We would go down to Riverside, California, which is very poor now, but that's where my grandfather grew up. He grew up during the Depression in Riverside.
It's been all over the press, and schools are deciding to shut it down. We released a public announcement saying that we had some potential solutions that we were working with, and once we had something concrete we would start implementing it and approach schools.
Specifically, we talked about making the character of the prince not so charming, at least in the beginning, and I'm playing around with the preconceptions attached to a character. That's really what intrigued me as well because I thought it would be fun to do it.

