Now, for pure bloggers, for individual people who are just posting their own thoughts, they would still run the same risk of saying something wrong or embarrassing, but they wouldn't harm their institutions by doing so.
It's big production. It's huge. It's using studio technology to your benefit. You don't go in and play live and then just take the tapes and get them mastered. You have to create.
I've learned that you have to take responsibility for yourself in this game and lead yourself through it.