Even though Rush is not me and the situations were very different, I think, in the Rush Limbaugh thing, ESPN was criticized for not acting, and you remember that after a couple days of controversy over Rush.
I've been able to find just as much interesting, exciting music through the Internet and iTunes... The personal interaction is not the same, and I'm not walking out of a store with a physical thing, so there's definitely an element that is lost, for sure.
I think people see the social media numbers, and the assumption is made that we're running a campaign that is just social media, but I think we're running a very old-school campaign.

