At an independent label, you have to figure out inventive ways to promote without spending the money.
“You know, in the old days, you might be able to slowly sort of build an audience for your work by publishing two, three novels before you hit it big. You know, now, there's much more of an emphasis in the publishing houses on making sure that every book makes money.”
“If you still want to kill him, do me a favor and take him outside. Those are new sheets.”