I don't think art is a goal orientated business. I don't do things for the challenges, I only do them because I love them, I'm not really a goal orientated, achiever type of person.
Literature is made upon any occasion that a challenge is put to the legal apparatus by conscience in touch with humanity.
But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.

