“Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem.”

“My mother, on Sundays, used to prepare things to use during the week, like freshly made broth. It wasn't chicken stock or pasta sauces. She always made her own homemade pasta. So, the amount of dedication that goes into what these people used to do - it was a long time ago but you come to appreciate”