I think what's happening here is, there's a group or maybe one person who is saying this is gonna be the definition and this is what we want to get the kids to do now.
“Hard work spotlights the character of people: some turn up their sleeves, some turn up their noses, and some don't turn up at all.”
“I refer, of course, to the debts our nation has amassed for itself over decades of indulgence. It is the new Red Menace, this time consisting of ink. We can debate its origins endlessly and search for villains on ideological grounds, but the reality is pure arithmetic.”