All you have to know is mathematically how many times to scratch it and when to let it go - when certain things will enhance the record you're listening to.
The Sookie Stackhouse novels were selling well before the TV show, but the TV show led to a lot more exposure and readers. And a lot went on to read my other work. It was a wonderful thing for my bank account.
Directors, like actors, get typecast. And because I've had great success with comedy and horror and TV shows, that's basically what I'm kind of offered.