If you don't mark your successes, the day your ship comes in could be just another day at the office, and there's no poetry in that.
There are many types of silence. There is a silence before the note, there is a silence at the end and there is a silence in the middle.
And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy.

