I try to be careful with my persuasiveness. When my heart is really behind it, and when I have no ulterior motive, then I know I'm truly persuasive.
“I really liked Yale, although it was extremely intimidating. When I visited the campus, I was hiding behind trees, I felt so unworthy.”
“Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.”