The truth sets you free. It's a very liberating thing, when you say this is who I am warts and all and then you can just get on with life. It's amazing.
“Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.”
“I think people see the social media numbers, and the assumption is made that we're running a campaign that is just social media, but I think we're running a very old-school campaign.”