The human brain starts working the moment you are born and never stops until you stand up to speak in public.
The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'
So, there's like one luxury you take and since we do that, y'know, you're involved with people in suits; business people all the time. But hey, if I sit down on a bar and they leave, good for me.