We are constantly reminding them that they are in a competition. I had a word with all my contestants and I know Kelly Rowland had a word with hers. It's reality check time.
Things are forgotten and then perhaps picked up again, if we're lucky, it lasts... if not, then it's in the lap of the gods. The important thing was to do some work that I liked and hopefully that some others might also like, whether for a minute, a week, a month, a year.
I think people are turning inward more now cause the world's got in such a weird, crazy state. I think its making people think more about their life and what it is really that they are doing. And how do we interact with a world that's going crazy? It's a very important time.