Everything about the music industry takes away from you as an artist. They're always wondering what the next thing is: 'What do you have?' It's a very introverted process.
“When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.”
“I think subconsciously people are remarkably discerning. I think that they can sense care.”