Anytime something starts to feel like a popularity contest or not about the music, I'd rather just not be involved. I'm not a big high-fiver. That really gets to people around me when we have a No. 1 or something big happen. I'm not a big, 'Let's go have a party about it!'
Back in the mid-1970s, we adopted some fairly ambitious goals to improve efficiency of our cars. What did we get? We got a tremendous boost in efficiency.
Ah, the creative process is the same secret in science as it is in art. They are all the same absolutely.

