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The time to read is any time: no apparatus, no appointment of time and place, is necessary. It is the only art which can be practiced at any hour of the day or night, whenever the time and inclination comes, that is your time for reading; in joy or sorrow, health or illness.
When we're in a peak, we make a ton of money, and as soon as we make a ton of money, we're desperately looking for a way to spend it. And we diversify into areas that, frankly, we don't know how to run very well.