The Christian churches were offered two things: the spirit of Jesus and the idiotic morality of Paul, and they rejected the higher inspiration... Following Paul, we have turned the goodness of love into a fiend and degraded the crowning impulse of our being into a capital sin.
Apple is a wonderful company for its customers and investors. So, too, Pixar. (NeXT, not so much...) But Apple is also an engine of misery for its subcontracted Chinese workers.
I believe the most intricate plot won't matter much to readers if they don't care about the characters, especially in a series. So I try to focus hard on making each character, whether villain or hero, have an interesting flaw that readers can relate to.

