Poems in a way are spells against death. They are milestones, to see where you were then from where you are now. To perpetuate your feelings, to establish them. If you have in any way touched the central heart of mankind's feelings, you'll survive.
I actually think some of the rappers can help our image, because the thing I'm concerned about is the NBA's image. I always want our image to be on the rise, and if the rappers can help young players get business-minded, then I'm all for it.