The United Nations has long sought the ability to raise revenues in this manner as a means of reducing its reliance on American and other member nations' dues to sustain the UN's operations.
They do think it is a big summer movie and that's why they want to give it a great chance, but they don't want to go up against Spider-Man 2 or some of the other big movies, the $100 million films that are coming up.
Humor has historically been tied to the mores of the day. The Yellow Kid was predicated on what people thought was funny about the immigrant Irish. When you're different in a society, you're funny.